Facebook

So Facebook has finally learned its lesson. Instead of making a huge change all at once for everybody, they've made a huge change in waves. Brilliant. By slowly introducing the radically new homepage to groups of users at a time instead of all at once, they've successfully diluted and diffused all the apoplectic rage and just general honked-off annoyance they inevitably generate with each new change. Now by the time everyone is switched over, most people will have made their peace with the new iteration and there won't be as many "We hate the new FB, change it back" groups.

They've successfully managed to saw off at the knees any sense of unified, populist sentiment against the changes they've made to an already popular product by controlling when we get to complain about it, and knowing that our attention spans are so short that we'll eventually cope with it and move on before everyone can be pissed off together.

I don't really care too much about what Facebook looks like or how it works. I'll figure it out. But imagine what our country would look like if Congress figured out how to do this.